Hi! I'm Chase Lutz, a senior at Eastern Michigan University. I am studying Fashion marketing innovation, and during my time there, I have learned extensive marketing skills and many software applications, such as Adobe Suite, Microsoft Suite, CAD, and Mock Shop. These skills, as well as my ability to create a six-month buying plan, will aid me in my career as a fashion marketing major and help me become a buyer one day. 

Job Experience

While I have lots of experience within the world of fashion, I also have lots of experience in the world of retail, customer service, and management.

Marketing

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CAD

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Retail Buying

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Forecasting

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Marketing • CAD • Retail Buying • Forecasting •

CAD

I’ve been working with Gerber Acumark CAD software for around 2 years now. In total, I’ve made 3 bag mockups with new additions on each one, with my final bag getting a full construction and leather accents. I’ve also learned how to draft patterns, how to cut, make seam allowances, add darts, construct a skirt, and much more.

Retail Buying

Retail buying is something that I didn’t expect to enjoy so much. I started a couple of years ago, learning how to make 6-month plans and thinking it was very challenging, now what I originally thought was so challenging is something that I love to do, I have also learned how to do orders, stock classifications, and understand the month by month analysis of why sales are fluctuating and changing.

Marketing

Marketing is something that benefits everybody involved in a business, from customer relations to brand image; it is an integral part of a business. Marketing is knowing what the customer wants, understanding their psychology, and what drives the consumer. To understand this more fully, I’ve taken numerous marketing classes (for fashion and other), and in doing so, I’ve learned a lot about what good marketing looks like.

My second CAD bag, woth working flap

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Orange peel in CAD

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Bag closed with star emblem

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Six month plan example

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Justification by month for 6-month plan

Spring 2024 trend board

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